Branding Photography for Visionary Professionals & Purpose-Driven Businesses
Calgary PERSONAL & BUSINESS branding photography
You're building something with meaning - your business, your reputation, resonance, your name.
Are you intentionally crafting the narrative or allowing others to define it for you?
Your brand is more than a logo, a tagline, or a polished elevator pitch - it’s you.
A strategic, image-driven expression of your beliefs. Your presence. Your values in action.
Why settle for safe, predictable images that say nothing about who you are, what you do or WHY it matters?
We specialize in helping purpose driven business owners and leaders visually convey the purpose and essence of who they are. Our dedication to excellence, unique vision and highly personalized client experience ensures that you have an exceptional experience and an outcome that aligns with your purpose and vision.
built with you in mind
Entrepreneurs and founders who are the face of their brand
Professionals - medical, legal, wellness, financial, where presence build trust
Executives, strategists, and consultants looking to lead with clarity and credibility
Creatives, coaches, and educators shaping ideas into impact
Nonprofit leaders and advocates bringing purpose into public view
Thought leaders and change-makers with a story to tell and the courage to say it
Brands that lead with heart, purpose, and vision
TESTIMONIALS
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Chris Forrest
Musician // Partner & Director, Communications Strategy (Vera Causa)
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Čedna’s work is a mixture of art and magic. She puts you at ease and somehow manages to capture the essence of personality and character before you even know it’s happening. She is such a pleasure to work with.
Her kind heart leads every aspect of her work
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Tarah Masniuk
CIBC Executive Director & Head Corporate Banking, Continental Europe
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Incredible professionalism and empowering experience that I would encourage anyone looking to amp up their personal brand to consider. Cedna truly has a gift to draw out pure authenticity in the photos and I am so honoured she spent time with me capturing who I am at the core. Simply the best!
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GEMMA STONE
Coach for leaders and entrepreneurs.
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Thank you Cedna! I have done many photo shoots in my long entrepreneurial life and ours rises to the tip top for the vision, professionalism, and creativity. I adore the images we created and feel so proud of the website we were able to build with them. Thank you a thousand times. -
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ERIN THORP
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Čedna created the most comfortable and fun environment to capture some new personal branding images for my business. I never like getting my picture taken, however working with Čedna has changed that experience for me. From the planning session through the selection and editing process Čedna made me feel at ease and captured the essence of who I am. I would highly recommend everyone have this experience at least once in their lifetime!
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LEAH TABITHA
Certified Trauma Release Practitioner
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Working with Cedna was an absolutely transformative experience. I came to her for a rebrand photo shoot, and she delivered so much more than just great pictures — she captured me. From lifestyle shots to professional headshots, casual to business looks, every image reflected not only my outward presence but also my essence, energy, and femininity in a way I’ve never seen before.I’ve always been someone who feels awkward and uncomfortable in front of the camera, and I was honestly nervous going into the shoot. But Cedna’s calming presence, professionalism, and natural ability to put me at ease made all the difference. I never thought I’d say I loved photos of myself — but I do.
Every step of the process with Cedna — from booking to the final delivery — was high-class and top-notch. Her attention to detail, creative vision, and gift for truly seeing her clients is unmatched. I cannot recommend her highly enough. -
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Irene Rasetti
Artist
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Not only is Cedna extremely professional and creative, she has the unique ability to capture unexpected moments and feelings in every shot. She knows how to convey the essence of the moment, effortlessly. I have hired her to photograph not only my family, but also my art work and could not have been happier.
Hire this woman. She's the bomb.
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Lia Golemba
Owner https://www.pinkspotstudios.com
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I’ve never met someone who spurs me on creatively as much as you. You taught me to see the dance between light and shadows and pulled me in front of your lens rather than behind the scenes. Your determination taught me not to settle, to be fierce, courageous and uncompromising with what matters most. The most sincere photos of my personal practice were made by your hands and when I was at my most vulnerable.
So much love for you and your art.
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Bibiana Cala
Calgary Catholic Immigration Society
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Working with Čedna was a truly wonderful experience. From the beginning, she understood who I am and what I wanted to convey in the photos. For me, these are more than just images; they represent a personal journey of self-discovery and empowerment, and Čedna captured that beautifully.
Thank you so much for everything. I’m really looking forward to our next project!
working together
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lead with passion, courage and conviction
being an entrepreneur is challenging enough. You have more valuable things to tend to than fuss over producing your own photo session
know it’s time to take a large leap in quality, communication and execution of your creative vision.
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will listen to understand your brand, vision and needs
offer a full-service, customized experience that captures story-driven content for your diverse brand representation (social media, product launches, website updates, marketing etc.)
will communicate your brand story, personality, style, energy and values.
Every detail, from concept to clothing, locations to lighting is built around your unique positioning, not a template.
Create artistic and meaningful images that stop the online scroll
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We will elevate your brand with compelling images that convey clarity, command attention & attract the right clients and opportunities
Through a customized creative plan and strategic approach, we craft visuals that help you:
Differentiate your presence
Embody your leadership
Create visual consistency across every touchpoint
CLIENT LOVE
I had the privilege of working with Cedna on a business branding session. She is an exceptional female photographer who has mastered the art of empowering women through her photography. From the moment I stepped into her studio, I knew I was in for a truly transformative experience. Through her work, she encourages self-love, acceptance, and celebrates the diverse beauty that exists within every woman. Her images serve as a reminder that every woman deserves to feel confident, strong, and proud of who she is.
Beyond her technical skills, Cedna possesses an incredible ability to connect with her clients on a personal level. She takes the time to understand their stories, dreams, and aspirations, ensuring that their true essence shines through in the photographs. Her ability to capture the beauty of each woman she photographs is unmatched.
If you're looking for a photographer who will not only take stunning images but also empower you to embrace your unique beauty, Cedna is the photographer for you.
Crystal Crist, Owner - Compassionate Beauty, Calgary
CLIENT EXPERIENCE
Personal / Business Branding Sessions include
Design & Brand Strategy Consultation
Professional hair and makeup
Fully guided photo shoot
Studio or on location options
Multiple wardrobe, set and lighting changes
Professional editing
Photo reveal and ordering appointment
* Packages starting at $2600+Gst
What to Expect
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Discovery Call
Start with a complimentary consultation where we get to know your business, goals, vision and needs. It’s an opportunity to answer your questions to determine how we can serve you in the best possible way
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Brand Strategy
This in-depth meeting is a collaborative process with the purpose of refining your vision, ensuring the concept aligns with your needs, style and brand message. Your aesthetic, personality, mission and other important elements will all be explored and taken into account.
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Photo Shoot
Professional hair and makeup, multiple wardrobe, set and lighting changes and a fully guided shoot awaits. All you have to do is be open to the process and trust that we’ll capture you at your best.
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Photo Reveal
A private online photo reveal appointment will be scheduled shortly after your session. During this time you will have an opportunity to review all of your images and select/purchase the ones you love.
FAQs
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The amount of time dedicated to preparation and planning, duration and styling of your session and the intended use of final images is what differs these two services. A corporate headshot is usually one or a few photos of your face, cropped at the mid chest that may or may not reveal many specifics about you or your line of work. A headshot session is approximately 30 minutes in duration and includes 2 backdrop changes and 2 wardrobe changes.
Personal branding sessions last 1-3 hours on average and are a full customized service with a brand strategy session, professional hair and makeup, styling appointment, multiple wardrobe changes and a photo reveal session. It can be in studio or on location. The aim is to tell the story of your brand, show your process potentially, communicate greater context about your business, who you are and why you do what you do. It takes into considerations elements such as your brand colors, logo, locations, styling and props, target audience, values, inspirations etc.
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Of course! The level of attention and quality of work does not change, only the amount of time we spend together and level of pre-session planning will be less. A headshot express session is likely the best option for you. Let us know what you are looking for and we will make best recommendations.
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WHICH SITTING SHOULD YOU CHOOSE?
Headshot Express Sessions are perfect for people looking for a quick session with some variation in wardrobe and background choices. It’s for those who don’t have a hard delivery date as these sessions are held only a few times a year on pre-determined dates. 30 min in studio session allows for 2 background choices and 2 wardrobe changes, and a 15min review/image ordering appointment immediately afterwards.
Beyond the Headshot Sessions - If you require more personalized service, a larger variation of poses and greater choice of diverse backgrounds, these sessions are a better fit. You also have the flexibility to select a date that works best for your schedule and are not constrained to our pre-set dates. There is more time to understand your unique needs and more time spent together allowing us to translate your requirements into diverse professional images for various business purposes.
Branding Photography Session: these sessions are the best of what we offer, fully customizable and are perfect for business owners that wish to incorporate their products, process, different styling, locations and other business details into their images. A wide range of images is created to allow for diverse content which can be used to promote the business throughout the year. Branding Sessions include professional hair and makeup, a brand design and styling consultation to plan your session, incorporate all the important considerations and ensure we create a cohesive set of images that portray your personality, values and brand messaging.
ALL SITTINGS HAVE THE OPTION TO PURCHASE ADDITIONAL IMAGES IN ADDITION TO ONES THAT ARE INCLUDED AS PART OF THE SITTING.
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Most clients do their sessions in studio. However, we can certainly explore options for an outdoor or other specific location. Depending on the chosen location, there may be additional travel fees. Get in touch to discuss your requirements and we will provide best options and suggestions after fully understanding your needs.